LifeWorks Announces We Are One Central Texas

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Behind the scenes at the video shoot

In an effort to boost support for Central Texas nonprofits, a group of marketing and communications professionals have teamed up to launch the “We Are One” campaign. 

We Are One calls on the citizens of Central Texas to not only financially support their local nonprofits, but also to get involved in the work the organizations do for the community. One of the campaign’s videos (below) calls Central Texans to action, giving them examples of ways they can be one by donating time, money or, in our case, a backpack filled with clothes and food for homeless youth.

Another video, which can be viewed on YouTube, shows how the nonprofits work with each other to address the growing needs of the region.

We Are One also stresses the importance of joining together during these hard economic times. Now more than ever, nonprofits must rely on the help of the community and their fellow nonprofit peers.  All of the nonprofits participating in the campaign include:

• American Cancer Society
• Austin Children’s Shelter
• Big Brothers Big Sisters
• Capital Area Food Bank
• Greenlights for NonProfit Success
• Lance Armstrong Foundation
• Leadership Austin
• LifeWorks
• SafePlace
• Seton Foundations
• Southwest Key Programs
• United Way Capital Area

In a grassroots effort to get more people involved, We Are One has launched its own website and has taken advantage of the social media platform by joining Facebook and Twitter.  To take part in our conversation on Twitter, use hashtag #wer1.

For more information on We Are One and on how you can get involved, visit www.weareonecentraltexas.com.

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